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What Do You Need To Know About Video Marketing?

There’s no doubt that video marketing has grown exponentially in recent years. It seems there’s not a brand in the world that isn’t producing some kind of video content for its customers, potential customers or just the internet at large.

While it might seem like you just need to get started, there are a range of things you need to consider if you want to create a corporate video that stands out for all the right reasons.

A number of experts in this field have been sharing their wisdom with Forbes, offering some top tips on what to think about when you’re looking into video production at your company.

Kate Aurell, from Hawke Media, stressed that in order to work, video needs to be done well, commenting “not all video is good video”. Brian Bowman, of ConsumerAcquisition.com, told the news provider that it’s advisable to use external partners to “share heavy lift in creative development”.

He pointed out that producing good videos doesn’t come cheap, which means for many firms making their own videos isn’t advisable or cost effective.

Meanwhile, Jaymie Scotto Cutaia, from Jaymie Scotto & Associates, highlighted the importance of engagement with video content. It isn’t only about how many views it gets, but about how viewers are then able to interact with your content or brand.

This suggests companies should focus more of their attention on interactive video, rather than simply producing a video that doesn’t encourage any further interaction.

Earlier this year we highlighted the many benefits of video advertising, including the fact that it can be used across multiple channels, that you can reach a wider audience with other forms of content, and that video allows you to share a lot of information in a short space of time.


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