Video advertising is on the increase
Everywhere you look in Lichfield Staffordshire there is a clip playing.
Funny animals, adorable children, amazing new products being tested. You know you’ve seen them. It doesn’t seem to matter whether you’re on your phone or looking at a billboard, clips are playing even while you wait for your bus.
Moving image captures our attention there’s no doubt about it and now is the time to make sure that every industry can capitalise on its benefits.
The statistics are clear:
•  Adults watch some kind of video for 212 minutes each day
•  Before reading any text 60% of site visitors will watch a video if available
•  100 million internet users watch videos online every day
•  More than 700 videos are shared every minute
Video is embedded in our day-to-day lives and the more memorable it is the better
It’s almost impossible to avoid but the truth is video tells your story better than any other content and can dramatically increase your company presence because people share video.
92% of mobile video viewers who view an ad and find it interesting will share it with followers.
And we all know that when videos gather buzz they become a platform to build on.
Click through rates improve, you move higher up on the search engine listings and you can reduce subscriber opt-outs.
Kinetic Media provide several video services including product training videos, promotional videos, 2D and 3D animation. Targeted audience and product videos have the potential to assist your business with more sales and understanding for both customers and staff. Through video you could eliminate the air of mystery that surrounds your industry.
The healthcare industry has been using our services recently in different ways. Sidhil, Frontier Medical, Geniecare, PivoTell and Medequip Limited are a few of the healthcare manufacturers optimising video in a way that works for them.
The possibilities for the healthcare market don’t just end online, care homes could use a promotional video in a waiting room. A store that sells assisted living equipment could use it in their storefront.