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Brands Urged To Trial Virtual Reality Production In Tourism Push

Companies in Wales are being urged by the country’s tourism board to consider making excellent use of virtual reality production to drive engagement with visitor’s and help promote Welsh attractions.

According to the BBC, Visit Wales has awarded funding to the tune of £290,000 to six different virtual reality (VR) projects, including the Wildlife Trust of South and West Wales.

This group used the money to make two VR videos - Flight of the Kingfisher over Teifi Marshes Nature Reserve and Dolphin Dive off the Pembrokeshire coast. These videos have since been used at wildlife attractions, schools and consumer shows.

Marketing development manager with the charity Gina Gavin was quoted by the news source as saying: “As a charity we want to inspire people about the amazing wildlife we have here in Wales and what a better way to do it than using the virtual reality experience… The younger generation is so tech savvy, they get it straight away, but it’s interesting to see the older generation, how completely blown away they are as well.”

VR can have a very real impact on the way business is done these days, whether you use it for recruitment, sales or simply just training courses for your members of staff. It’s perfect for training staff because you can simply drop someone into a job and have them experience what it would actually be like. And manufacturers can use it to design and demonstrate products in 3D before they even have to make a prototype!

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